Abercrombie & Fitch have just filed a federal lawsuit against Beyonce, claiming that her up-and-coming perfume is a knock-off of theirs. She's name decided to call hers "Sasha Fierce" and A&Fs perfume is named "Fierce". They are suing to stop Beyonce from using that specific name "Sasha Fierce" or anything similar to their already branded name.
The lawsuit was filled in Ohio and A&F say they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks. Apparently, Beyonce rejected their demand because the general public would haveno problem in telling the two companies' producs apart.
Beyonce's rep, Alan Nierob, has issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"
Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."
The lawsuit was filled in Ohio and A&F say they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks. Apparently, Beyonce rejected their demand because the general public would haveno problem in telling the two companies' producs apart.
Beyonce's rep, Alan Nierob, has issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"
Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."
(source: TMZ)





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